Marketing Essay Example | Topics and Well Written Essays - 250 words - 43

Marketing - Essay Example Apple maintains a monolithic identity of its brand, with all their products associated with the Apple name, including its iPod, iTunes, and iPhone products. Additionally, the ultra-successful retail stores give customers a direct experience of their brand values (Schneiders 49). Visiting their stores to buy the iPhone 4s gives the customer a no-pressure and stimulating experience, as the staff gives them practical help on products. The staff also helps to build brand value by their enthusiastic, informative, helpful, and expert help, without being too pushy or brush. The overall feeling, one of inclusiveness in a community that comprehends how great technology feels and looks like and how it should feel, create a strong brand name for the company. The average interaction with consumers for Apple inc. is low, with there being no reason to talk with a representative from their customer care service unless something fails. Interaction via the iphone 4s is multi-faceted, and thus Apple took the wise decision by sticking to building a good product and leaving the service section to AT&T (Schneiders 34). In addition, Apple’s willingness to take new users through their one-to-one program, coupled with their patient and friendly store staff, which let the customer putter with the equipment. They allow this without making the customer feel as if they need to buy it then, more like a â€Å"you can back when ready† attitude. This makes the customer want to go back and buy it, since he or she has been enamored by the Marketing Essay Example | Topics and Well Written Essays - 1000 words - 10 Marketing - Essay Example This price is neither too cheap or very high given that it is averagely priced compared to other expensive cars which are pegged at more than AU$20 000. The proposed price takes into account factors such as cost as well as value offered by the brand. It is estimated that the cost of manufacturing a light vehicle will be around AU$5 000 so this price is reasonable given that the company will be in a position to generate reasonable profits from its operations. The company will use the penetration strategy when the brand is launched in different markets. The marketers first skim the market in order to establish the level of response by the targeted customers. The response from the targeted buyers will be specifically used to determine the price of the light vehicle. However, this will be constantly reviewed in order to ensure that the company gets the best out of the sales of its model car. Special pricing tactics will be used in the operations of the company. For instance, price discounts can be offered to certain target groups in order to ensure that they too can be in a position to afford the vehicle. The value based approach when setting the prices will also play the trick in as far as the success of this brand in the market is concerned. This is meant to ensure that the customers will be in a position to realise the uniqueness of the model car compared to other brands offered in the market by other competitors. Promotion strategy Tesla Company will utilise the promotional strategy of integrated marketing communications (IMC). This strategy combines promotional tools such as advertising, personal selling, public relations and direct marketing (Kotler & Armstrong, 2004). Advertising is a very crucial element of marketing given that it can reach a lot of people in geographically dispersed areas and the company will be able to repeat the same message for several times. The company will use this promotional tool given that it will create awareness among the potential consumers about the model car. On the other hand, personal selling will also be used in marketing this brand. This is so because the strategy is very effective